Phoenix's Go-To Flower Shop

For over half a century, we've been asking ourselves the same question when it comes to our floral work: "Is it good enough for grandma?"

We call it the Grandmother Rule, and it's a sentiment that's served us well, through decades of caring for people through flowers and plants. Our core focus is on being your top choice for floral designs that speak to the events of your life, from those everyday celebrations to the most defining of occasions. We've always strived to meet the needs of as many people in our community as we can, which is why we cast a wide net, delivery-wise, and maintain multiple locations across the valley.

It's also why we were early innovators in the industry, a quality that has made us one of the leading independent floral businesses in Arizona and the Western U.S. We had our first website up in the mid-90s, then quickly developed the first e-commerce florist site in Arizona, and in 2005, upgraded that. Today, we have one of the most successful independent florist sites in the country. We've applied technology to the business of selling flowers because it lets us deliver on our core promise, to make our products available to as many people in our community as we can.

Our talented designers have the highest quality of flowers at their disposal, many of them culled from our own wholesale and greenhouse operations. Our customers, some of whom go back generations, know that we can provide a variety of designs, from classic to trending styles. Our endless supply of florals - and the sheer variety of them - means we can truly stand by the quality of our designs.

Come see how we can fill your life with flowers today.